Brand review and refresh
I look at how your brand shows up today, find where it breaks down, and fix what matters most first.
- A clear review of your current brand
- A short list of priorities
- Updated identity and guidelines
For over a decade I have led design inside global firms like Egon Zehnder, Heidrick & Struggles and JLL. The work is always the same: take something complex and make it easy to see.
Brand · Design systems · Business materials · Design teamsWhere I help
Problems clients bring me
- Your brand looks different in every office.Teams make their own slides and documents. Over time the brand drifts.
- Every proposal starts from a blank page.Good people spend hours on formatting instead of the argument.
- Your design team is busy but stretched.Requests pile up, priorities are unclear and quality varies.
- You are launching something new.A new practice, product or firm needs to look credible from day one.
Services
What I do
Design systems and templates
Tools that let your whole firm produce on-brand work without waiting for a designer.
- Slide, report and document templates
- A component library for digital
- Training for the people who use them
Business development materials
The documents that sit in front of clients when they decide whether to hire you.
- Pitch decks and proposals
- Capability statements
- Reports and thought leadership
Design team advisory
Practical support for leaders who run, or want to build, an in-house design team.
- Team structure and roles
- A simple request and review process
- Help with hiring and mentoring
Experience
Where I have worked
Most of my career has been in-house at firms where the brand is the people and their advice. That means quiet, precise design that has to work in boardrooms across many countries.
-
Egon Zehnder
2019 – nowDesign ManagerArt DirectorDesign Team LeadLead the design team and work with the global marketing team on corporate branding, user experience and campaigns.
-
JLL
2018 – 2019Assistant Design ManagerManaged a design team producing presentations, video and graphic work for client teams.
-
Heidrick & Struggles
2013 – 2017Senior Visual Design SpecialistVisual Design SpecialistCreative direction for business development materials, presentations, email marketing, microsites and intranet.
-
Touch India Trust
2012 – 2013Creative DesignerStationery, publicity, web, newsletters and events for a Delhi non-profit.
Selected work
Projects
- Agrico InnovationBrand identity for an agriculture company, 2023
- IndieGeniusBrand strategy and identity for a clothing label, 2022
- Corporate business developmentProposals, brochures and marketing material
- Frontier DispatchesEvent identity and print
- The Dolbak BrushBrush typeface, 13,000+ views on Behance
- BembemRounded display typeface
FAQ
Common questions
Who is Richard Khuptong?
Richard Khuptong is a brand and design consultant and art director based in New Delhi, India. He has led design for over a decade at global firms including Egon Zehnder, Heidrick & Struggles and JLL. He also designs typefaces and hosts The Native Strokes Show podcast.
What services does Richard offer?
Brand review and refresh, design systems and templates, business development materials such as pitch decks, proposals and capability statements, and advice for leaders who run in-house design teams.
Who does Richard work with?
Firms that sell expertise: consulting, leadership advisory, executive search, real estate and other professional services, as well as non-profits and growing brands.
Does Richard work with clients outside India?
Yes. Richard is based in New Delhi and works with clients around the world remotely.
How do I start a project?
Email richard@khuptong.com with a short note about your organisation and the problem you want to solve.
Tell me what you are working on.
Send a short note about your firm and the problem. I reply within two working days.
Email
richard@khuptong.com
LinkedInlinkedin.com/in/richardkhuptong
Portfoliobehance.net/richardkhuptong